When I watched Betty Tushabe’s TED Talk, Re-thinking the Policy Making Process for Today’s Needs, one point resonated with me: the power of storytelling and connection in policymaking. It’s such a simple yet important idea. Tushabe explained that good policies aren’t just about data and bureaucratic efficiency; they’re about connecting with the people and interest groups at stake.
We’ve all noticed that an impactful story can change our minds and give us a different perspective. Betty pointed out that storytelling in policymaking bridges the gap between seemingly boring, complicated decisions and connects them with the real lives those decisions impact. Instead of governments simply informing us about policies, connecting with policymakers and interest groups invites us to engage. Understanding, not just delivering facts, could lead to a more involved public and, therefore, directly involve people in policy making.
This idea got me thinking about how abstract policy conversations can feel. When a new law or policy is introduced, it often worded in a way that feels inaccessible and discourages many from showing interest. This makes it seem like the decisions are far removed from the people they affect. If governments used personal stories, visuals, or even humor (like memes, as mentioned by Betty) to explain the impact of a policy, how much more engaged would we all be?
Tushabe mentioned using digital tools like videos, photographs, and even music to make policies relatable. This modern approach is necessary, especially when you think about how much time we spend online. An interesting story could turn a seemingly boring topic—like tax reform—into something more people care about because we understand its relevance. What I found most inspiring about this approach is its potential to give ordinary people a voice. The American government is based on the core belief that it represents the people; it’s “by the people, and for the people.” So why not actually get people to take an interest in what is impacting their daily lives? Policymakers listening to the stories of those who will be impacted by their decisions is something that occurs, but is not a well-known fact. It would transform the process from a hierarchy into a true collaboration in the people’s eyes.
In addition, Tushabe referenced three approaches to policy innovation. The first was a project in North Carolina that used citizen’s input to transform a city. This approach highlights the influence that empathy, listening, and working with communities can create. The second referred to the UK’s use of predictive testing to evaluate policies before nationwide implementation. This use of data can make informed and unbiased decisions. This is something essential in order to consider the needs of a population as a whole. Lastly, she mentioned the storytelling in policymaking which stuck with me the most. This use of effective communication connects policymakers and citizens and can simplify complex policies and engage the public.
Watching Betty’s talk left me curious about how governments currently use these methods of connection. Looking forward, I want to learn more about innovative governments that have successfully engaged citizens with policies. The examples she listed above gave us a sneak peek, but I am sure there is more that can be done in this realm. It’s clear that policies aren’t just about rules—they’re about people, and empathy is what connects us all.
Impact Blueprint 